
Hi, I’m Sheryl.
I define problem spaces and help you find solutions by transforming user insights into data-driven strategies that enhances user interaction and drives business success.
MY (NOT SO) "RECENT" WORK
updated portfolio "coming soon" 🤓

MyGym Connect Case Study
Designed a community platform app for branded communities using user research, information architecture, UI, and prototyping.
Timeframe: 6 weeks
CleanTeam Case Study
Oversaw the booking process for an on-demand cleaning service app using user research, information architecture, Ui and prototyping.
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Timeframe: 4 weeks

Hello! I'm Sheryl...

Welcome! I’m a UX researcher & designer born in Miami, FL, with a foundational career as a makeup artist where I honed my ability to empathize and respond to client needs. This deep-rooted empathy has seamlessly transitioned into my UX career, guiding me to listen intently to users and stakeholders alike, ensuring their needs and challenges are at the forefront of every design solution I create.
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In transitioning to UX design and research during the pandemic, I brought with me not only a keen eye for aesthetics but also a profound understanding of how to connect on a human level. My approach in UX is driven by this natural curiosity in humans—I strive to understand user behaviors, needs, and motivations deeply, translating these insights into designs that are not only visually appealing but also highly functional and user-centric.
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Today, I apply rigorous user research methodologies to uncover the nuances of user interactions, using this data to inform intuitive interfaces and streamlined user journeys. My aim is to craft digital experiences that resonate emotionally and functionally with users, enhancing satisfaction and driving business success. As I continue to grow in my role, my focus remains on leveraging this curiosity to solve complex design problems, creating solutions that truly understand and meet user needs.